We call this workshop ‘Sales MBA in a Box’. During this workshop, sellers learn the ability to talk in the language of the buyer using their KPIs, measures and their acronyms. Sellers confront the limits of their own Business & Financial acumen and learn critical concepts and ratios that would help them engage with Executives.
It is not how much we know it is how we say it, in a manner which differentiates us from the customer’s perspective. This workshop allows all sellers to engage in role-plays and gain constructive feedback on their quality of articulation and the strength of their content and connection. Even experienced sellers are sometimes taken aback in their struggle for articulation and clarity.