These disparate needs around deal qualification, motivated us to develop a simple yet sophisticated framework, that has now become a global standard in many organisations over the past 5 years. This VIBGYOR framework is now a mnemonic that thousands of sales people use across the globe and currently processes over $4 Billion of opportunities every year.
For those customers with their custom deal qualification mechanisms, we blend in the insights from the VIBGYOR framework to finally ensure that salespeople qualify their deals much better.