As Inside Sales moved beyond the telephone, digital sales took shape. Digital Sales is used to describe the mechanism for customer engagement through the power and possibilities of technology.

Advanced analytics now provide organizations with the ability to marry data from multiple sources and utilize intelligent algorithms to define the specific parameters for the next sales call. This closed loop approach is improving call connectivity ratios, as well as reducing the cost of sales by a fair margin.

Our engagements in Building Better Digital Sales Teams include the following.


Orchestrating Wins in Digital Sales


When the external environment is volatile, your customers’ perception of risk becomes higher. This results in the multiplication of the number of stakeholders involved in any decision.

For sellers, the increased complexity of stakeholder identification and navigation can sometimes be daunting. To add to this mix, enterprise sales organizations have invested in several specialist sales roles that include technical sales, solution sales, industry sales, partner sales etc.

 The ability to orchestrate internally, externally and across the channel partner eco-system becomes a vital capability for sales organizations to thrive in the new abnormal.


Our Approach

Impact driven for customers

Most digital sales orchestration engagements are custom designed, and typically involve critical internal and external stakeholders. The best engagements are those that blend internal planning and orchestration, with external (customer) strategy and execution.

In sales environments, either the account or the opportunity is kept at the center to learn team orchestration. Teams who go through our exercises, more often share, that this is perhaps their first time, when they have strategically come together, to consciously plan for their customer.

They are surprised how much every person can contribute, and how little every person engages and shares. Although global team orchestration guidance exists within large multinationals, there is no “in-market” orchestration agreement that is defined, leading to suboptimal execution.

Our internal orchestration workshops expose the pleasures and pains of collaboration, while also offering inspiration to synergize to achieve more.

Our workshops with customers sometimes expose the lack of visibility with senior decision makers, and a clear stakeholder management strategy, that includes key stakeholder types like mobilizers.

Typical results experienced by customers:


Greater clarity and alignment with responsibility and accountability clearly defined, within the internal teams.


A definition and strategy for customer stakeholder management with defined ownership to drive for results.


An execution rhythm that involves constant communication and periodic collaboration to further the customer’s agenda.


Greater awareness of competition and their activities


A sense of collective ownership and pride, that defines their collective successes.

Customer Results - Case Study

Coaching Sales Managers to build multimillion-dollar pipelines for one of the largest enterprise business software companies.

Recommended Resources for Orchestrating Your Team.


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