The Different Types of Sales Organizations-01
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The Different Types of Sales Organizations

- Venkataraman Subramanyan

Investing in a customer-centric culture, coaching, and focusing on critical interfaces are key to building future-ready sales organizations. A customer-centric culture creates memorable experiences, and coaching is the backbone of such an organization. Sales expert Venkataraman Subramanyan talks about how focusing on the three critical interfaces of people, customers, and partners can lead to multiplier growth.

When we examine various sales organizations, we can categorize them based on their response to change: those that are behind, alongside, or ahead of the curve. Today, I’d like to focus on how to develop future-ready sales organizations. A future-ready organization typically has a clear vision and defined milestones aimed at realizing that vision. The goal is to prepare team members to deliver on this vision effectively.

There are three key aspects to consider if you want to build a future-ready sales organization. First, it’s crucial to foster a customer-centric culture. Often, organizations become bogged down with processes, compliance, and approvals, turning inward rather than focusing on external engagement and creating memorable customer experiences.

Second, the foundation of a future-ready sales organization should be strong coaching. Coaching not only uncovers potential but also fosters an environment of positivity and possibility. It transforms the organizational culture by shifting the focus from past achievements to future aspirations, aligning collective goals, and nurturing independent achievers within teams.

Third, focus on the critical interfaces in sales: the people, the customers, and the partners. Building high-performance teams, ensuring distinct and memorable customer interactions, and developing synergistic partnerships are all essential for a thriving sales environment.

These three elements—customer centricity, a coaching-driven culture, and strong interfaces—will propel your organization from incremental to exponential growth. If you’re a sales leader recognizing a gap between your team’s current performance and the potential within your market, consider this an invitation for a non-obligatory discussion. It’s an opportunity to explore ways to accelerate your success and move closer to realizing your potential. Please use the scheduler below to find a time that works for both of us, and let’s invest in securing your future. I am committed to your success and look forward to discovering how we can enhance your achievements.


Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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