Shaping the Future-3 Foundations of a Robust Sales Organization
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Shaping the Future: 3 Foundations of a Robust Sales Organization

- Venkataraman Subramanyan

In the dynamic world of today’s business, companies find themselves in one of three categories based on their ability and agility towards change:

The ones lagging behind, the ones maintaining the status quo, and the trailblazers.

For companies aiming to not just adapt but also to become adept at change, it’s pivotal to shape a sales organization that’s equipped for the future.

Here are the 3 transformative strategies to mold a truly “future-fit” sales organization:

1.Championing a Customer-Focused Approach

For many businesses, internal complexities have led to a somewhat self-centered approach.

Endless protocols, oversight mechanisms, compliance measures, and approval tiers have caused companies to focus more within, often sidelining their most valuable asset: the customer.

Sales organizations must pivot from internal actions and actively nurture a customer-focused approach.

This means moving away from a rigid, bureaucratic model to one that prioritizes exceptional customer experiences.

To achieve this, understanding the client’s challenges and goals, discerning competitors’ moves, and fostering an internal culture of teamwork and autonomy is essential.

2. Guidance Through Mentorship and Management

A customer-oriented environment flourishes when amplified through mentoring and better sales management.

Mentoring in sales can stimulate optimism and vision, while better sales management can steer the squad towards faster achievement of goals.

Here are some guiding questions to manage every individual on your sales team better::

How do you like to be managed?

How do you prefer to receive feedback?

What does accountability mean to you?

How can you achieve autonomy?

What steps can you take to make your colleagues thrive?

These questions showcase your respect and curiosity while offering a lens that doesn’t dwell on past mistakes but emphasizes future possibilities and momentum.

3. Prioritizing Key Interaction Points

The last pillar in constructing a future-ready sales organization revolves around the pivotal touchpoints that build the rhythm and cadence. Maximizing facetime across these touchpoints helps your sales organization to scale.

We can start with the People touchpoint, emphasizing the crafting of elite teams.

Next comes the Client touchpoint, emphasizing impactful and unforgettable client interactions and experiences.

Lastly, the Partner touchpoint should foster mutually rewarding associations and synergistic collaboration for shared successes

By understanding and implementing these three strategies, sales organizations can lead transformative change and become ready for the future. 

To wrap it up, tomorrow’s sales organization will be defined by their customer-first strategies, a  powerful mentoring and management culture, and emphasis on the three interaction points: teams, clients, and partners.

By embracing these pillars, sales groups can transition from modest growth to exponential success.

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Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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