The 1.01 Effect Why Small Daily Improvements Create Exponential Results
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The 1.01 Effect: Why Small Daily Improvements Create Exponential Results

- Venkataraman Subramanyan

Picture this: Third year of college. A girl walks up to me and starts a conversation in English.

There I am, all six and a half feet of me, completely frozen.

My brain goes into overdrive – translating her words into my native language, forming a response, correcting my grammar, translating back to English.

By the time I figure out what to say, she’s already walked away.

That moment changed everything.

Growing Up Between Two Languages

I grew up in a boys school in Tamil Nadu, India, where we spoke more vernacular than English.

We only used English during exams, which meant I could read and write it, but speaking? That was a different challenge altogether.

College exposed this gap immediately. But that awkward encounter with the girl wasn’t just embarrassing, it was clarifying. If I ever wanted to build meaningful relationships, I needed to fix this.

So I started my improvement journey with “Word Power Made Easy.” Within months, my vocabulary grew by 3,000 words. I devoured “An Adult Approach to Vocabulary Building” next.

The learning continued, and I was thrilled with my progress.

Soon, I was casually dropping words like “perspicuity” and “perspicacity” into conversations, waiting for people to be impressed.

Instead, they just stared back at me with blank expressions.

That’s when I learned something more important than any vocabulary lesson: effective communication isn’t about using impressive words.

It’s about simplicity and brevity. It’s about connecting with people, not impressing them.

The Math Behind Transformation

This experience taught me something fundamental about growth that I’ve carried throughout my career in sales and leadership coaching.

There’s a powerful equation from “Atomic Habits” that captures it perfectly:

1^365 = 1 (no improvement, you stay the same)

1.01^365 = 37.8 (just 1% daily improvement)

Think about that. Improve by just 1% each day, and by year’s end, you’re nearly 38 times better than when you started.

The transformation doesn’t come from dramatic overnight changes. It comes from small, consistent steps that compound over time. My English journey proved this. Each new word, each conversation, each book – they all added up to something far greater than I imagined.

The Three Questions That Drive Growth

Since that realization, I’ve asked myself three questions every day:

  1. How can I become better today?
  2. What new things can I learn?
  3. How can I build a better version of myself?

Some days, my 1% improvement is mastering a new coaching technique.

Other days, it’s listening more carefully to a client or simplifying how I explain a complex sales framework.

The size of the improvement matters less than the consistency.

This approach has shaped everything – how I communicate, how I coach, and how I help leaders grow.

Because here’s what I’ve learned: life will present you with moments that expose your limitations. A conversation that goes nowhere. A deal that disappears. A presentation that falls flat.

These aren’t failures. They’re invitations to grow.

The question isn’t whether you’ll face these moments, you will. The question is: will you recognize them as the catalysts they are?

What’s your 1% improvement going to be today?

*** 

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Author:

Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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