The Top 5 CxO Sales Playbook Editions for 2023 copy
CXO Sales Playbook-Venkat’s Blog

The Top 5 CxO Sales Playbook Editions for 2023

- Venkataraman Subramanyan

Today, I’m thrilled to present the top 5 newsletter editions from the CXO Sales Playbook for 2023 – a curated collection of sales insights for decision-makers.

Each explores a nuance, practical wisdom, or proven tactic that can accelerate your sales teams from just meeting targets to creating new records.

If this is useful, please share this with your network or teams.

Let’s get started,

#1, 3 Easily Overlooked Warning Signs a Deal is About to Fall Apart (And, How to Save it)

You have worked hard on this deal and you want to win.

Much to your chagrin, this deal does not seem to be moving forward. You are frustrated, and your instincts encourage you to push the customer further.

This is proving ineffective and has started annoying your customers, and now they are slowly starting to avoid meeting you. Sounds familiar?

In this newsletter, I shared the 3 easily missed warning signs that your deal is in danger, and how to save it.

#2. 4 Keys to Creating a Billion Dollar Sales Pipeline

A robust pipeline is the foundation for your sales success!

With the right approach and execution, you can transform your sales pipeline into an opportunity-multiplying machine that consistently drives growth and revenue for your company.

Let’s dive into the 4 Keys to Creating a Billion Dollar Sales Pipeline.

#3. From Proposal to Close: How to Avoid Getting Ghosted at Every Stage of the Sales Process

This term, often used in the context of personal relationships, refers to a situation where a customer suddenly ceases all communication and becomes unresponsive after the initial engagement.

You put a lot of effort into a customer engagement and suddenly it goes cold.

In some “polite” cases, they will entertain you, but there will be no progress.

Has this happened to you any time?

In this blog post, I delve into three common scenarios where ghosting can occur in the sales process and share practical advice on how to prevent it from happening.

#4. 3 Keys to Create a Future Ready Sales Organization

In today’s competitive business landscape, organizations are grouped into three distinct categories based on their adaptability to change:

Those lagging behind, those merely keeping up, and those racing ahead of the change.

For the forward-looking companies striving to not only ride the waves of change but also spearhead them, a fundamental focus should be on building a future-ready sales organization.

In this very timely newsletter, I shared 3 cultural shifts to creating a “future-ready” sales organization.

#5. The GRIP Framework to Smartly Navigate Conversations with Senior Executives

A conversation with senior executives & decision-makers isn’t just about presenting facts and figures; it’s about speaking their language – the language of business, of money, of growth, of innovation, and most importantly, of value.

In this article, I share a framework called GRIP, an acronym that stands for Growth, Risks, Innovation, and Partnerships & Possibilities, that can help you successfully navigate these high-stakes conversations.

And there you have it – the culmination of a year packed with invaluable insights into the world of sales.

Here’s to another year of breakthroughs, growth, and unwavering determination in the pursuit of sales excellence!


If this was helpful,

1.Subscribe to the CxO Sales Playbook

Every week, I share 1 actionable tip to get your sales teams to over deliver and quickly move deals over the line even in a slow economy.

2.Take the Deal Review Quiz

Drawing from our work with multiple Fortune 500 clients, It’ll give you the exact probability of winning your deal & highlight specific areas of risk and concern – in under 90 seconds.

3.Review Our Clients & Case Studies

We’ve coached the sales teams of Fortune 500 & 100 companies such as Microsoft, SAP and Google.

Next Step 

Subscribe to the CXO Sales Playbook Newsletter.

Every Friday morning, I’ll email you 1 actionable tip to get your sales teams to overdeliver. (other benefits include a big bonus and company-wide recognition :). 

Join The Tribe

Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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