The Top 5 CxO Sales Playbook Editions for Q1, 2024 copy
CXO Sales Playbook-Venkat’s Blog

The Top 5 CxO Sales Playbook Editions for Q1, 2024

- Venkataraman Subramanyan

Today, I’m thrilled to present the top 5 newsletter editions from the CXO Sales Playbook for 2024 – a curated collection of sales insights for decision-makers.

Each edition explores a nuance, practical wisdom or proven tactic that can accelerate your sales teams from just meeting targets to creating new records.

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Let’s get started,

#1 5 Keys to Retain Your Top Sales Talent in 2024

It was a tough year for many companies that resulted in a lot of optimization – a polite word for restructuring and letting go of people.

This year, sales leaders and managers have to make do with the people whom they have retained.

Retention is the priority for sales executives in 2024, rather than attrition.

In this edition, I share 5 keys to retain your top talent so you can reach your organizational goals with ease.

#2 2 Feedback Models to Cultivate an Elite Sales Culture

Feedback is crucial for growth and improvement, but many people have not been taught how to provide or receive feedback effectively.

When it comes to delicate matters, or even appreciation – it’s important to give feedback so your team has clarity on what is expected of them (and what isn’t).

You may have the highest intentions, but if expressed incorrectly, it can back-fire.

In this edition, let’s explore the 2 feedback models for your consideration when coaching your teams.

#3 1 Game-Changing Quality in Every Top Sales Performer

In this edition, let’s delve into an often overlooked yet profound quality for sales excellence: intuition.

If you’ve been in any of my workshops, I always recommend the practice of active listening – seeing with your eyes, hearing with your ears, and sensing with your intuition.

Your intuition guides your thinking, helps act from a space of self-awareness and smoothly navigate client interactions.

Read more to explore the 3 key practices that will always serve you well.

#4 The Delicate Balance of Speed & Trust in Our Rush to Close Deals

In sales organizations, there is always a growing expectation to sell more.

The mantra is “close, close, close”.

Does this need for speed get in the way of cultivating greater trust with customers?

How do we balance these two?

In this edition, let’s walk through all the elements within your circle of control that can help meet sales objectives without burning bridges or rushing customers.

#5 How to Seal a Deal without Any Unexpected Obstacles

Many times, I’ve witnessed deals that get stalled at the final stage.

The cause?

Conflicts and discrepancies over commercial terms.

These could include payment terms, legal documentation, knowledge sharing agreements, IP protection, data privacy, data residency, etc.

Read this edition of the CXO Sales Playbook to learn how you can manage deal progression successfully.

And there you have it – the top 5 editions for Q1 2024 that can help you have breakthroughs and growth for the rest of the year as you pursue your organization’s sales goals.


If this was helpful,

1.Subscribe to the CxO Sales Playbook

Every week, I share 1 actionable tip to get your sales teams to over deliver and quickly move deals over the line even in a slow economy.

2.Take Our Deal Review Quiz

Drawing from our work with multiple Fortune 500 clients, It’ll give you the exact probability of winning your deal & highlight specific areas of risk and concern – in under 90 seconds.

3.Review Our Clients & Case Studies

We’ve coached the sales teams of Fortune 500 & 100 companies such as Microsoft, SAP and Google.

Next Step 

Subscribe to the CXO Sales Playbook Newsletter.

Every Friday morning, I’ll email you 1 actionable tip to get your sales teams to overdeliver. (other benefits include a big bonus and company-wide recognition :). 

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Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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