Sales Tenet “If You are not different, you deserve to be commoditised. You get relegated to who you sound like. Every meeting is 3 parts preparation and 1 part execution”.

It is important for Sales Teams to understand how each team member is different and learn the art and science of leveraging these differences and sequencing them.

CustomerValueCreation happens automatically when there is a dance of insight between your sales team and your customer teams. Learning how to leverage your own differences can help you address the multiple layers of challenges as you navigate every customer deal towards closure.

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