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Emotion Trumps Reason in Sales

Emotion Trumps Reason in Sales Tripura Multinational Singapore India

It is well known that people decide emotionally and then justify rationally. In fact, emotion trumps reason always. Why is it then that sales organisations invest millions of dollars in value engineering / solution specialist teams who talk about rational value rather than solve for the emotional motivators? How can we stop putting the rational cart before the emotional horse?

#sales #growthmindset #peopledevelopment #emotionalmotivators

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