Dont let your sales communication diminish your differentiation-01
Best of Venkat

Don’t let your communication diminish your differentiation

- Venkataraman Subramanyan

Effective communication is crucial for amplifying organizational capabilities. Sales Coach Venkataraman Subramanyan shares a personal anecdote highlighting the importance of vocabulary, simplicity, brevity, and clarity. He encourages listeners to prioritize communication quality to avoid discounting their organization’s capabilities and instead use it as an amplifier for their strengths.

Let me share a little story from my college days. It was my third year studying computer engineering, and I encountered a situation that would change my perspective significantly. A girl approached me and started speaking in English. Coming from a small town, I wasn’t very familiar with speaking English daily. I found myself translating her words into my native language and then back into English to understand and respond appropriately. It wasn’t until after she left that I realized the importance of mastering English, especially if I wanted to succeed beyond academic achievements.

This anecdote is relevant because, in my professional life, I often see individuals underestimate their abilities through their speech during customer interactions. Poor diction and articulation can undermine the perceived capabilities of an individual and their organization.

To improve my own language skills, I turned to just two resources at that time: “Word Power Made Easy” by Norman Lewis and “The Adult Approach to Vocabulary Building.” These books significantly enhanced my vocabulary, which in turn enriched my thinking and articulation.

Effective communication hinges on simplicity, brevity, and clarity. Simplicity involves using straightforward words that everyone can understand, brevity means conveying more with fewer words, and clarity is about ensuring the listener understands your message as intended.

To achieve this, it’s vital to consciously and deliberately improve your vocabulary, which allows for more effective communication in less time, using well-chosen words that leave a strong impression on your clients. This approach not only improves how you engage with clients but also serves as an amplifier for the capabilities of your organization.

So, as you move forward, focus on enhancing your communication skills through better vocabulary, diction, and articulation. Never let the quality of your communication diminish the capabilities of your organization. I encourage you to take the next steps in refining how you communicate, ensuring it resonates powerfully with others. Good luck.


Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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