The 'Plus One' Strategy-Multiplying Value & Accelerating Deals copy
CXO Sales Playbook-Venkat’s Blog

The ‘Plus One’ Strategy: Multiplying Value & Accelerating Deals

- Venkataraman Subramanyan

Today, I’d like to share a strategy with you that is having a multiplier impact for all our clients, especially Fortune 500 sales teams.

Introducing, the ‘Plus One’

Here is how it works,

Let’s assume you’re selling business application software.

The question is, “How can we improve our value proposition for customers?”

The ‘Plus One’ lens leads you down a new path.

Can we combine information technology with operational technology? Can we blend the two to increase our value proposition?

Let’s take management consulting where you’re providing advisory services. Can you throw in a ‘plus one’ of also delivering digital transformation strategies?

Here is how you can brainstorm the ‘Plus One’ strategy in your context.

1.What can I provide to a client that takes little additional effort for me, but multiplies the value proposition?

2.What horizontal or vertical integration can help the client get results faster and be more competitive?

We in sales understand that business value drives customer momentum, and when it comes to high-stakes deals, a little extra on top can go a long way.

To conclude, always think about the plus one in the context of,

  • Value Proposition
  • Differentiation
  • Additional Monetisation

Looking forward to helping you win more.


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Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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