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CXO Sales Playbook-Venkat’s Blog

How We Helped Him Close Stalled Deals by Year-End

- Venkataraman Subramanyan

A Southeast Asia leader got promoted to lead the Pacific and the majority of his large, stalled deals closed by year-end.

It was a Tuesday afternoon when his WhatsApp message came in:

“Venkat, we have plenty of pipeline. Plenty of large deals. What we can’t do is predict, forecast, or close them.”

We were on a call within the hour.

And here’s where I did something that surprised him.

I didn’t ask to see the deals.

I asked to see the people progressing them.

Because after hundreds of Fortune 500 engagements, I’ve learned one thing with near certainty:

Pipeline problems are rarely pipeline problems. They’re people problems wearing a pipeline mask.

So instead of auditing opportunities, we audited capability.

We used the live deals on the table as a diagnostic lens.

Each opportunity revealed something: the quality of thinking behind it, the depth of engagement, and the true competence of the people serving those customers.

What the deals exposed, the risks confirmed. What the risks confirmed gave us a precise roadmap.

→ We built mitigation plans together.

→ We empowered the team to move with greater clarity and confidence.

By year-end, the majority of those large deals had crossed the line.

And the leader who sent that WhatsApp message? He’s now leading the Pacific.

The lesson I took away:

Deal management alone will never be enough.

The real leverage sits at the intersection of people management, process management, and opportunity management – a pincer approach that makes you both precise and scalable.

So when your pipeline isn’t closing, stop asking: “What’s wrong with our deals?”

Start asking: “What do our deals tell us about our people?”

The answer might just change where you sit next year.

Organizations hire us to help build their next generation of leaders, double or triple their large deals, and build a significant pipeline to secure their future.

These include Microsoft, SAP, Salesforce, EY, KPMG, PwC, Tata and Workday.

And if you’re skeptical, good. You should be.

So here’s your next step: test drive it.

Visit my LinkedIn profile & click on Send Message.

→ Send me one question about your pipeline or your people.

→ I’ll send you a 60-second video with a fresh, actionable perspective.

No catch. Absolutely confidential.

Just a straight answer from 20 years of work and $3B+ in pipeline built across the world’s leading organisations.

*** 

If this was helpful,

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2.Take Our Deal Review Quiz

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3.Review Our Clients & Case Studies

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Next Step 

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Author:

Venkataraman Subramanyan is a Global Leadership Development Expert & Sales Coach. He is the Founder and CEO of Tripura Multinational. Venkat’s mission is to touch and transform a hundred million lives by 2025, and a billion lives by 2030. With over 30 years of experience, Venkat is passionate about 2 things – Leadership Transformation and Sales Acceleration. His trademarked deal qualification framework is licensed worldwide by organizations and filters over $3Billion in deals annually. He is an accredited member of the Forbes Coaches Council.

Tripura Multinational is a dynamic sales organization dedicated to empowering sales professionals and organizations to achieve unparalleled success. Originally established as a platform to address skill gaps in the sales industry, Tripura has evolved into a multi-faceted entity that offers comprehensive engagements for Sales Managers and Sales Leaders. Through the transformative power of Sales Coaching, Tripura enables sales organizations to elevate their performance from good to great and ultimately reach a world-class level. Our approach focuses on optimizing sales skills, management expertise, and leadership capabilities, helping clients plan more effectively, qualify leads better, orchestrate sales processes seamlessly, and expand their business with confidence. 

Our organisation is the trusted choice of market leaders across various industries and segments, relying on our expertise to elevate their performance to new heights. Recognized for our ability to enhance excellence, we are entrusted with the task of making the client’s best even better.

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