Recently, Venkataraman Subramanyan was asked about ways to build more salespeople into Sales Champions. It’s not easy, but it should be a standard practice for most organisations. This is where the 3Cs of Culture, Coaching and Challenge come in as an assured way to build more sales champions in their teams. Here is a video showing how S.A.S.T.R.A captures everything about a high-performance sales organization with a number of Sales Champions